SEM/PPC

The majority of the experts in our team are Google qualified. We use AdWords in a manner that drives unique and new traffic to your website while ensuring seamless online conversions for your business through:

Reviewing online data and offering high-value recommendations

Split or multivariate test ads

Offering quick solutions and organized accounts to achieve the highest click-through rate

SEO

A successful search engine optimization (SEO) campaign requires specific efforts for improved results. We offer:

Carefully considered keyword research

Cost per acquisition (CPA) comparison for keywords against alternate platforms

Optimizing layout of your web pages

Optimizing and building external links to improve your search engine position

Best practice web designs to ensure higher rankings on search engines

Throughout every campaign, we meticulously measure all SEO efforts and adjust strategies to optimize user traffic and sales conversions for your business. We endeavor to help you produce a jaw-dropping website for outstanding business value.

Email Marketing

Signford Marketing creates tangible strategies to help you build a strong rapport with your target audience through email marketing tools. Not only will this help you engage with new and current customers, but it will also help you easily communicate your message while delivering exclusive offers.

Many companies are rich with email data of existing and prospective customers, but they often underutilize this golden resource. We help you improve your email marketing efforts and create a loyal client base through:

In-depth understanding of your target demographic and market segmentation

Establishing the right delivery platform

Split-testing ads on email and landing pages

Employing an email preference center (EPC)

Implementing ‘no risk’ strategies to optimize opening rates

Boosting click-through rates (CTR)

Improving tracking and analytics

Identifying new opportunities for re-marketing

Social Marketing

If you are looking to increase your reach to existing and prospective customers, social media is an amazing resource. We explore multiple ways to deliver enhanced value from platforms like Facebook, Instagram, Twitter, Google+ and much more.

The success of social media marketing (SMM) relies on the relationship you’re able to foster with your existing and potential clients. We help you direct your campaign towards your clients with targeted initiatives designed to meet your exclusive needs by fostering strong client relationships on traditional and new social media platforms. We can help you deliver a remarkable SMM campaign through:

Identification and establishment of clear social media campaign goals

Detailed analysis of your market segment and target demographics

Creation and designing of content to attract clients

Development of effective tracking and monitoring

KEYWORD Driven

Signford data comes directly from the Google and Amazon autocomplete search bar. We capture search trends as they're happening, so you can see how shoppers are searching for products around the world.

Find high-ranking keywords.

Maximize the seo impact of your listings and ad campaigns.

Identify trends and product opportunities.

Understand the competitive landscape.

Website Development

Your website serves as a gateway for clients to understand your products and services, so you must pay close attention to content, layout, and design. At Signford Marketing, we have a team of experienced web developers who can customize a website to your specific needs by utilizing custom CMS platforms. We specialize in:

Creating an attractive layout for your client base

Removing and avoiding obstacles to ensure seamless conversions

Delivering higher rankings in search engines

We work with all major website platforms including Magento, WordPress, BigCommerce, Drupal, Shopify and many more.

Looking to enhance your online marketing strategies with a trusted expert who understands your exclusive needs? Hurry and give us a call to benefit from the unique value Signford Marketing offers your business.

Conversion Rate Optimization

Signford uses conversion rate optimization (CRO) to help you better understand how traffic is directed to your web pages. CRO is an excellent opportunity to explore and avoid issues that could prevent traffic from approaching your website. We help you succeed with your CRO efforts through proven strategies, including:

Creating key performance indicators to base against future success

Understanding what prospective clients are looking at through the User Confusion Eye Movement map.

Split or multivariate mock-ups for website testing against a baseline

Improve and enhance mock-ups

Utilize heat and click maps as a way to measure interactions with website users